Business management

I. Training Goals and Schooling Duration

This major aims to develop multi-skilled senior professionals with a solid knowledge of economics and basic management theory, who know the development trends of management theory and practice at home and abroad, and who master the professional knowledge of economics, management, and business management, and who have modern economic management skills. Students are also trained to proficiently use foreign languages and computers and to have a spirit of innovation and the ability of coordination. After graduation, these students can engage in project research at research institutions, and in the practical work of management, and survey (?) and be consultants in business and public institutions, financial institutions, and government departments.

Master’s degree students have a flexible study period of two to three years, and those who complete the required credits and pass the examinations as well as the thesis defense can finish their studies within two or two-and-a-half years.

II. Specialized Research Orientation



Main Research Content



Business  Administration

(1)Decision Theory and Methods;(2)Target Management;(3)Strategic Management;(4)Organization Theory (organizational design and organizational restructuring);(5)Human Resource Management;(6)Motivation Theory and Incentive Mechanism;(7)Management Communication Theory and Methodology;(9)Leadership Behaviors;(10)Theory and Method of Management Control;(11)Schools of Management;(12)Comparison of Management Theories and Methods;(13)Cutting-edge Theory and Methods of Administration;(14)Case Studies in Business Administration;(15)Theory and Methods of Operation;(16)Logistics Management;(17)Theory and Practice of e-commerce;(18)Quality Management;(19)Project Management;(20)Management Consulting Study.

Professor Liu Songbo, Associate Professor Chen Yan,
Associate Professor Li Jiang Yu



Marketing environment, consumer purchasing behavior, and marketing strategy are the three main areas of marketing. Marketing strategy includes; market segmentation strategy, product strategy, pricing strategy, distribution strategy, promotion strategy, and international marketing strategy. Marketing research focuses on the problems and subtle issues that arise during marketing, to conduct qualitative and quantitative analysis. Questionnaires and experimental research methods are used in the analysis process, and combining the results with indirect data collection, the assumptions are subjected to analysis, then conclusions and practical applications are proposed.

Professor Dai Xianyuan, Professor Sun Chuanfu


Human Resource Development and Management

(1)Taking "strategic incentives" as the core concept, from the aspects of basic management, property system, and business spirit, this course studies the essence, special issues, cutting-edge theory, and classical operation methods and technology of the  human resource management of modern business;(2)Using human capital theory, and focusing on the issue of "Organizational Learning and Innovation," from the perspective of strategic investment, this course studies human resource development strategy and its operational strategies, and the methods of various organizations in the context of the modern knowledge economy;(3)Theory of employee psychology and laws of behavior within an organization;(4)Application research on organizational behavior;(5)Management of organizational behavior;(6)Organizational behavior evaluation and methods.

Professor Li Baoyuan, Associate Professor Chen Yan,
Lecturer Li Hai


International Management

(1)Business Globalization Theory and Methods;(2)Strategic management of International Business;(3)International Business Management Strategy;(4)International Business Organizational Structure;(5)International Human Resource Management;(6)Cross-Cultural Management;(7)Theory and Method of International Business Control;(8)International Business Risk Management;(9)Multinational Management;(10)Comparative Management; (11)Comparative Study of Business Management Systems.

Professor Liu Songbo, Associate Professor Sun Chuan


Corporate Governance

Agency theory; property rights and contract theory; the history of corporate governance theory; corporate governance methods; capital structure and corporate governance; financial control and corporate governance; law, government regulation, and corporate governance; corporate governance and investor rights protection; corporate governance and corporate social responsibility; corporate governance guidelines and rating; control power configuration and control power market; corporate governance and corporate competitiveness; incentives, constraints and entrepreneurial growth; government governance of business; group governance, transnational governance and network governance; business/ bank/corporate governance; corporate governance of non-profit organizations; comparison of Chinese and foreign corporate governance, governance of emerging enterprises, comparisons and convergence of corporate governance systems, etc.

Professor Gao Minghua (Supervisor of Ph.D. candidates)

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